Resume
Experience Highlights
2022 - present
Field Marketing Manager
Hyatt Hotels
Dallas, TX (remote)
Chapter Co-Chair,
Women at Hyatt DFW Chapter
• Manage digital marketing programs, including digital media, SEO projects and digital analytics for a portfolio of 10-12 hotels
2021 - 2022
Senior Marketing Manager
Hotel Crescent Court
Dallas, TX
• Managed marketing programs for Hotel Crescent Court, its bar and restaurants, The Spa at The Crescent and The Crescent Club
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• Developed and executed website, email, advertising and social media strategy to drive strategic revenue goals
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• Managed digital and PR agencies
2019 - 2020
Complex Marketing & eCommerce Manager
Hilton Hotels
Dallas, TX
• Managed marketing strategy and programs for Hilton Dallas/Park Cities & Hilton Dallas/Plano Granite Park
• Leveraged property websites, social media & advertising to promote revenue growth
• Provided strategic marketing support for Sales efforts to grow group business
2017 - 2019
Marketing Manager
Hyatt Regency Dallas
Dallas, TX
Corporate-wide Hyatt Marketing Leadership Award recipient, 2017
Q3 Hotel Leadership Award recipient, 2017
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Communications Committee Chair,
Women at Hyatt DFW Chapter
• Developed and executed marketing strategies to increase hotel revenue and visibility, as well as demonstrate care for guests
• Work with every department in the hotel to tell the Hyatt story through internal and external communications
• Manage PR and digital agencies to work toward integrated marketing goals
• Create custom creative marketing solutions for all areas of the hotel, from sales promotions to on-site guest communication signage
2015 - 2017
Marketing Manager
The Sixth Floor Museum
at Dealey Plaza
Dallas, TX
• Developed and executed strategic marketing plans to increase community engagement and strengthen branding and visibility of the Museum through advertising, PR, SEO/SEM, social media, events and email
• Created integrated marketing plan for North Texas Giving Day, including email, video, digital, social media and employee engagement components, resulting in the Museum's best Giving Day results ever, doubling the previous year's gifts and donation total
• Managed Museum advertising program, including media buys, development of creative and annual budget
• Managed digital media specialist and graphic designer, and worked with marketing team to develop marketing materials for online and offline platforms, including ads, print collateral, website, email, social media and on-site signage
• Developed regular reporting for email, website, social media and other initiatives and made recommendations to adjust strategy based off performance
2013 - 2015
Regional Marketing
Program Manager
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Digital Communications Manager
American Red Cross
Dallas, TX
President, North Texas Staff Council,
an internal committee committed to increasing employee morale, transparency and engagement
• Provided marketing support for fundraising, humanitarian services and other staff through development of strategic marketing plans and content
• Served as point of integration between national marketing team and regional contacts. Worked cross-functionally with stakeholders such as fundraising and communications, internal design teams and external vendors
• Managed online and social media marketing for the North Texas region, covering 121 counties
• Launched North Texas Region Digital Operations Center, a social media command center designed to help better connect people with resources during emergencies, running on the Radian6 social listening platform
• Managed day-to-day updating of DFW social accounts, acted as editor of the Red Alert DFW Blog
• Managed team of up to 20 digital volunteers, who worked to advance the Red Cross mission on social media channels, particularly during times of disaster
• Presented social media training for executives, staff and volunteers, and educated them on the importance and uses of social media during disasters
• Developed regular analytics reports, analyzing performance data to continuously improve social engagement
2012 - 2013
Marketing Manager
Research Now
Plano, TX
• Managed strategic marketing plans for portfolio brands under the e-Rewards, inc. umbrella, including Research Now Mobile, e-Miles, Peanut Labs and Conversition
• Oversaw campaigns, including website, emails, collaterals, direct mail, advertising, webinars and events, thought leadership, public relations and social media
• Worked with internal stakeholders and cross-functional groups to determine campaign-specific as well as overall measurable marketing objectives for each brand and closely track these to determine ROI of different initiatives
2008 - 2012
Marketing Specialist
Business Wire
Los Angeles, CA / Dallas, TX
• Provided strategic and tactical integrated marketing support for Business Wire’s 31 bureaus and 500+ employees worldwide, from writing press releases to creating HTML email blasts to designing marketing collateral
• Acted as editor of both the company's internal employee newsletter and external newsletter for clients and prospects
• Wrote for and acted as assistant editor of company blog (blog.businesswire.com), maintained corporate Twitter feed (@businesswire), maintained company Facebook page, educated staff on social media best practices
• Managed corporate email marketing, including researching new vendors, ultimately reducing email marketing costs by $70,000 per year
• Acted as national marketing contact for Business Wire’s local event marketing program, helping local offices promote events via online marketing and social media
• Coordinated internal rollouts of new products, including developing collateral suite and holding internal webinars, to ensure successful external launch
• Collaborated with external partners, including ad agency, design firm, email vendor and corporate printer, on promoting products and services with integrated, consistent messaging
• Maintained corporate Google AdWords SEM campaign
Education
2006 - 2008
EMERSON COLLEGE
MS, Integrated Marketing Communication
Boston, MA
2002 - 2005
UNIVERSITY OF TEXAS AT AUSTIN
BS, Public Relations
Austin, TX
Professional Skillset
Strategic Marketing Plans
Project Management
Graphic Design
Social Media Marketing & Analytics
Advertising Creative Direction & Media Placement
Digital Analytics
Content Development
(Feature writing, social media, blogging, newsletter, video)
Event Planning & Publicity
Agency Management
Email Marketing
Internal Communications
SEO / SEM
Programs
Adobe Creative Suite
Hootsuite / Tweetdeck / Sprout Social / Sprinklr
Google Ads
Google Analytics / Adobe Analytics
Radian 6
iMovie
Koddi
Languages
English
Mandarin Chinese (spoken only)